I help companies grow by building performance marketing systems that connect what people search, what they believe, what they click, and what makes them convert.
15+ years leading integrated, cross-functional, multi-channel growth for national brands. Expert in connecting customer insight to positioning and full-funnel execution across Search, Social, and Programmatic.
Real-time optimization across all active client portfolios.
Building **multi-agent marketing systems** where specialized AI agents handle audience segmentation, bid optimization, and content generation autonomously—turning campaign management into orchestration.
Developing strategies to make brands discoverable inside **AI-generated answers** from ChatGPT, Gemini, and Perplexity. The new SEO isn't about ranking—it's about being the answer.
Using LLMs to build **content velocity engines** that generate research-backed blog posts, landing pages, and ad copy at 10x speed while maintaining E-E-A-T authority signals.
The architecture of full-funnel growth, moving from strategy to technical execution.
Architecting LLM workflows, predictive audience engines, and Answer Engine Optimization (AEO).
Verified credentials across the platforms that drive modern growth.
Search · Display · Video · PMax
GA4 Certified
Media Buying · Planning
Inbound · Content Marketing
Server & Web
Search · Audience Network
Programmatic · Sponsored
Campaign Manager 360
Dashboards · Reporting
Data · Analytics
A history of scaling full-funnel performance operations.
Fullman Firm | Irvine, CA
Owned performance marketing, paid search, and full-funnel growth for a national debt-relief law firm.
Canvas Worldwide | Playa Vista, CA
Initiative | Los Angeles, CA
Garage Team Mazda | Irvine, CA
"Steve Gibson is the true definition of a paid search rock star. I’ve been fortunate enough to work with Steve on the Hyundai SEM team at Initiative. In that time, I’ve been able to strengthen my knowledge of paid search strategy. Not only does he know the best practices to optimize and improve account performance, he is also quick to formulate new strategies that utilize new features any of the engines introduce. His years of experience in the industry have given him a wealth of knowledge that he is more than happy to share with his colleagues."
Ben Pablo
Associate Director, Paid Search at Hearts & Science
"I've had the pleasure of working with Steve aka "The Zen Master" for the past year on the Kia Search business. Steve is a highly experienced marketer with a strong understanding of the power of Search and analytics. Steve can turn a not so exciting conversation about Search into an intriguing story and draw you in. His company-wide presentation of search media was what ultimately lead me to leave display and join the Kia Search team. He is constantly working to find creative solutions to complex problems."
Parisa Heidari
Performance Marketing & Advertising
"Leading the Hyundai and Kia accounts, Steve was the band leader that kept the team together, culturally and professionally, and I appreciated his open door, hands-on attitude in guiding the strategy, business intelligence of the account. Steve has also provided opportunities to broaden my scope as a search marketer, allowing me to contribute to one-off projects such as Rock in Rio."
William Saw
Associate Director, Search at Hearts & Science
Thoughts on digital marketing, AI, and growth strategy.
I don't use AI tools. I operate an AI system. Here's the architecture of my personal marketing brain—specialized agents, workflows, and the governance that holds it together.
AI can produce 100 blog posts a day. But should it? The emerging tradeoff between content velocity and content authority is defining who wins in search.
Step-by-step guide to connecting your CRM pipeline to Google Ads through offline conversion imports. The single most impactful thing you can do to improve paid search performance.
I'm currently open to new opportunities in search and social marketing leadership. Feel free to reach out to discuss how I can help your team achieve its goals.
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